The Human Performance & Wellbeing symbol and logo was based on the Japanese concept - the Ikigai, wich can be translated as a reason for being, a sense of purpose and meaning and a feeling of well-being. Based on that symbol I created a simple, elegant and believable logo, in tones of blue, for this health brand.

​

This brand also have a connection with the Psychologist Ana Bispo Ramires's logo. The square shape and the blue color make the bridge between the two brands.