back to portfolio

Client

RTP TV CHANNEL

Agency

AC Brand Design

Job

Rebranding all RTP Channels

With two design awards (1st award

Meios&Publicidade and silver in Clube de Criativos award), for the channel rebrand, RTP as the public broadcast television gained a new identity.

Our goal was to modernize, digitalize and bring coherence to all RTP Channels. We understood the necessity to approach the experience of watch television to the one we have on the computer.

We created a new channel which is current and can be interactive, modern and informative.

Each channel have its own identity, color and personality but when put together there's a visible graphic line, mostly present in the motion of the channels.

Assista agora